It’s Akshay Kumar Vs John Abraham This Week. Who Has The Upper Hand?
Bollywood News

It’s Akshay Kumar Vs John Abraham This Week. Who Has The Upper Hand?

Satyamev Jayate clashes with Parmanu this Independence Day

There is going to be an action-packed, patriotic battle at the box office this weekend.  While the  competition was earlier seen to be that between unequals, John Abarahm’s box-office stature has grown with his last release Parmanu which turned  out to be the surprise success of the year. Hence this week, it’s going to be rather intense. Akshay Kumar’s latest patriotic saga Gold will release along with John Abraham’s Satyamev Jayate this Independence Day. 

A representative of  a major multiplex chain  says the competition between the two is fierce. “As far as  the  number of screens goes  there is a fierce competition. Initially Gold had  the advantage because  of  Akshay Kumar (starring in the film).  But as  the  time  approached for release, the  advance booking for both Gold and Satyamev Jayate was equal. In fact  Satyamev Jayate has an edge now as far as  the advance booking is  concerned.”

With the two powerful production  houses Excel Entertainment and T Series, going all-out to promote and market their  two premium  products this Independence Day  it looks like it won’t be  a cakewalk for either  film. Apparently Akshay Kumar  is  not  the least bit  pleased with this  unwanted clash.

A source  close to the development informs, “Gold was given the Independence Day slot long before Satyamev Jayate was  brought into  the same slot for release. Akshay did  try to reason with the Satyamev Jayate team. He has earlier during the year graciously backed out  of  the Republic Day slot with Padman for Padmaavat. This time again he saw no reason for the clash. And when it couldn’t be averted he sees no reason to take on  the  competition headlong.”

It remains  to be seen whether  one of the two Independence Day releases suffers for the  clash. Finally it is  the strength  of  the content and not the persuasive marketing that determines  the  box-office fate  of a film.