Veteran actor Jeetendra's daughter Ekta Kapoor may not have shown much inclination towards featuring on the silver screen, but when television is concerned, she is a force to reckon with. A pioneer of saas-bahu soaps on TV with Kyunki Saas Bhi Kabhi Bahu Thi, Ekta Kapoor defined what it meant to be succeeful in the television industry. Her latest show on supernatural and paranormal elements, Naagin that revolved around the concept of icchadari naagin and has become the numero uno show since its inception and the promos of Season 2 are already on air.
Speaking to DNA about the rise of paranormal themed shows, Ekta says, "Why are Harry Potter and Game Of Thrones popular? We have been seeing these typical shows for so many years — supernatural mixed with social elements. It gives the social shows another twist. I think it’s a mystique of the world we don’t know that lures us. It’s the unknown that excites us more to watch them. Having said that there’s going to be a phase for everything. We will constantly do all kinds of entertainment. Right now, this space is interesting to explore. When it gets to the level of becoming repetitive people will want a break from it. I know that when the audience gets bored I am supposed to accept defeat and move on."