Hrithik Roshan’s War and Chiranjeevi’s Sye Raa Narasimha Reddy are OVER 150 Minutes Long
Planning to watch either of these two films? Then be ready to spend a lot of time at the cinemas!
Distributors and exhibitors all over India are ruing the fact that both the big releases this week -- Yash Raj Films' Hrithik Roshan-Tiger Shroff starrer War and Surendra Reddy's Sye Raa Narasimha Reddy--are over two-and-a-half hours long. This is a clear loss of revenue for multiplex theatres where they could run 6-7 shows per screen, they can only run 4-5 shows.
It’s an all-out war between the two massive October 2 releases War and Sye Raa Narasimha Reddy. And to begin with, both films face a race against time. The playing time for both War and Sye Narasimha Reddy is 2 hours 30 mins making them at least 30 minutes longer than required. Says an unnamed CEO of a multiplex chain, “This means we lose one hour over every screening of both the films. We have to cut down the number of shows by at least one-third to accommodate the lengthy films.’
Sources from various multiplexes inform that Yash Raj films, the War producer, have booked a larger number of theatres in Mumbai and North India. “In North India, War definitely has an edge as far as the number of screens is concerned. Yash Raj has blocked theatres well in advance. The ratio of theatre-sharing between War and Sye Raa Narasimha Reddy is 3: 1,” says a trade insider.
A Bihar exhibitor says, “War will grab more screens and get a better opening. Sye Raa Narasima Reddy would have to depend on positive reviews to get the audience interested.”