Hrithik Roshan’s War and Chiranjeevi’s Sye Raa Narasimha Reddy are OVER 150 Minutes Long
Bollywood News

Hrithik Roshan’s War and Chiranjeevi’s Sye Raa Narasimha Reddy are OVER 150 Minutes Long

Planning to watch either of these two films? Then be ready to spend a lot of time at the cinemas!

Distributors and exhibitors all over India are ruing the fact that both the big releases this week -- Yash Raj Films' Hrithik Roshan-Tiger Shroff starrer War and Surendra Reddy's Sye Raa Narasimha Reddy--are  over  two-and-a-half hours long. This is a  clear loss  of  revenue for multiplex theatres where  they could run  6-7 shows  per screen, they can only  run  4-5 shows.

It’s an all-out war between the two massive  October 2 releases War and Sye Raa Narasimha Reddy. And to begin with, both films face a race  against time. The playing time for both War and  Sye Narasimha Reddy is 2 hours 30 mins making them at least  30 minutes longer  than  required. Says  an unnamed CEO of a  multiplex chain, “This means we  lose one hour over every screening  of both the  films. We have to cut down the number of shows by at least one-third  to accommodate the  lengthy films.’

Sources from various multiplexes inform that Yash  Raj films, the War producer, have booked a larger number of theatres in Mumbai and North India. “In  North  India, War  definitely has an edge as far as  the number of screens is concerned.  Yash Raj  has  blocked  theatres well in  advance. The ratio of theatre-sharing between War and  Sye Raa Narasimha Reddy is 3: 1,” says a trade insider.

A Bihar exhibitor  says, “War will grab more screens and  get a better opening. Sye Raa Narasima Reddy would have to depend  on  positive reviews  to get the audience interested.”

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