Children love to play dress up. This autumn, H&M is creating a special collection of dress up pieces for boys and girls, with 25% of all sales going directly to All for Children – H&M's project with UNICEF to promote the rights of children in communities where H&M operates. The collection will be available from October 3. GIRLS: This year's All for Children collection is like an 18th century masquerade ball, a fairy tale of sailors, mermaids and tattooed pirates. Details are vivid to bring the fantasy alive, such as the flounces on an off-white dress for girls, or the bows on a girl's pirate top or dress. The accessories are full of special touches, like the seashells and starfish on a mermaid crown, or a bag shaped like Marie Antoinette's pug. BOYS: For boys, there's a captain's coat complete with frogging if he wants to rule the waves, or a tattoo top and trousers if he prefers to be a pirate. There's a bat cape, and different black and white stripes with a horizontal striped top and vertical stripes on a jacket and trousers. Boys' accessories include a bat mask, pirate boots and a captain's hat complete with parrot. Parts of the collection are made from more sustainable materials, such as organic cotton and Tencel. ALL FOR CHILDREN: H&M launched the All for Children initiative with UNICEF in 2009 with a $4.5 million donation to help children in some of the world's poorest communities. Initially concentrating on southern India, All for Children has so far helped 758,000 children there. This autumn's All for Children collection is a chance for customers to contribute to the fund, and to help approximately 1 million children around Dhaka in Bangladesh, improving their education, security and rights protection. "I'm so excited that this year's All for Children collection is all about dressing up. Kids love to have fun with their clothing, and use it as part of their play. This collection will help them enter new worlds and tell new stories. It's also great that this collection will raise much-needed funds for some of the world's poorest children," says Angelica Grimborg, designer of the All for Children collection at H&M.
Twitter Follow @twitterapi