A couple of days ago, Amitabh Bachchan an ad for Kalyan Jewellers in which his daughter Shweta was also featured. But this has created a huge controversy with Indian bankers. Yes, you read it right. The Indian bank union has condemned the superstar for appearing in an ad that they say, creates a "distrust" in the banking system. All India Bank Officers’ Confederation, an organisation claiming to have membership of around 3,20,000 officers, today threatened to sue Kalyan Jewellers accusing it of “casting aspersion and hurting the sentiments of millions of personnel” through the advertisement, reports PTI. AIBOC general secretary Soumya Datta alleged that the theme, tone and tenor of the ad were “disgusting, derogatory, to say the least and is aimed to create distrust in the banking system, for pure commercial gain.”
Kalyan Jewellers rejected the allegation, saying it was “pure fiction.” “We understand that your esteemed association feels that the bankers have been portrayed in bad light. We state it on record that it is a pure fiction and at no point we have intended to generalize the bank officers at large,” Kalyan jewellers said in a letter to Datta.
“Please accept our unconditional disclaimer for the same. We shall within three working days from today add characters and situations depicted are fictional. The brand does not intend to disrespect or malign any person or community’ before the advertisement,” it said.
So what is so derogatory about the ad that features Bachchan as an old man and Shweta Bachchan Nanda as his daughter? In the ad, Bachchan, depicted as a person with integrity and honesty, is seen visiting a bank branch along with his daughter to return the extra money credited in his pension account, only to have a bitter encounter with bank employees in the process.
Bachchan had tweeted yesterday the video of the ad, saying “Emotional moment for me .. tears welling up every time I see it .. daughters are the best!”
Popular Malayalam actor Manju Warrier acts as his daughter in the advertisement’s Malayalam version. AIBOC said in the ad, Bachchan tries to exhibit his honesty by drumming around that ‘honesty doesn’t mean when everyone is watching, rather it is about being honest when nobody is looking at you. But, Mr Bachchan perhaps was unaware that in the process of doing so on screen, he has made a mockery of the entire bankers’ community in the ad which is deplorable and culpable,” it said in a statement.
Demanding an unconditional apology from the jewellery group, the AIBOC said if the advertisement was not withdrawn, suitable “organisational action, including dharnas and litigation” would be initiated. Abraham Shaji John, AIBOC’s Kerala unit secretary, also condemned the advertisement, saying “it has defamed bank employees.”
Here's the Hindi ad with his daughter Shweta Bachchan-Nanda, take a look: