After the ban on Bollywood by Pakistan, the Gulf and Dubai is fast emerging as one of the best markets on Bollywood. Over the year 2019, Gulf and Dubai is going to receive a lot of marketing investment when it comes to Bollywood films.
Trade pundits are saying that there will be a more than 50% jump of Bollywood related marketing activities which we are already seeing now.
Saudi Arabia’s decision last year to allow cinemas to open in the kingdom has added the importance of the Gulf market for Indian films, with many of the leading producers in Bollywood planning to hold major promotional activities, including roadshows involving the industry's leading actors.
“Though the Gulf region has always been a good market for Indian films, especially the Hindi and some of the south Indian films like Malayalam films, of late the GCC market has emerged as the top earner among the overseas market revenues for our producers and distributors,” Komal Nahta, a leading Bollywood trade analyst and the publisher of ‘Film Information’, told Arabian Business.
“With the increase in the number of multiplexes and the rising ticket prices in the GCC region, the importance of this market has gone up significantly of late,” Nahta added.
According to film industry sources, GCC market now accounts for 20 to 35 percent of the total overseas box office collections of Hindi movies.
“While the GCC market is home to a large multi-ethnic population which loves films and which has a special liking for Indian movies, especially Bollywood movies, the ultimate success of a film will depend on its content,” Taran Adarsh, a noted Indian film critic, film show host on TVs and trade analyst, told Arabian Business.