Gulabo Sitabo Online Release: Who's Not Happy?

Gulabo Sitabo Online Release: Who's Not Happy?

Gulabo Sitabo, the film starring Ayushmann Khurana and Amitabh Bachchan is slated for an online release, but some people are not happy about this

Shoojit Sircar's latest venture Gulabo-Sitabo which features Amitabh Bachchan and Ayushmann Khurrana as a squabbling landlord and tenant is said to be going straight to the digital platform. Apparently Amazon Prime Video has bought exclusive premiere rights of this Bachchan-Khurrana squabbler’s saga at a whopping Rs 30 crores. The official announcements are likely to be made later this week.

While director Sircar is more than happy to facilitate a quick release of his Corona-stuck project we gather from sources close to Mr. Bachchan that he and his co-star Khurrana are none too pleased with the swift deal that the producers of Gulabo Sitabo have cut with Amazon. Says the source, “Both Bachchan Saab and Khurrana are keen to wait until the situation normalizes. But the producers have gone ahead  and closed the deal with Amazon.”

And it’s not just the film’s principal actors who are up in arms against the digital release of a biggie like Gulabo Sitabo. Multiplex chains are now threatening to take action against producers going on OTT. A prominent multiplex personnel, on condition of anonymity, says, “We are now formulating our own defense strategy against this short-termed and myopic benefit move by some producers. If they can’t see they are killing the theatre business by taking the digital route then we will also  ensure that the ones taking that route are boycotted from future release outlets in our theatres.”

All cinemas and public places are currently in a state of lockdown in India has the cases in India have exceeded 67000. Earlier this month, the Government of Indi extended the lockdown period to two weeks, after May 4, with some ease in restrictions. CNN reported that Covid-19 had cost $330 million in lost box office revenue and canceled production shoots. The hardest hit are the daily wage workers. Bollywood mainstream actors, producers (including the Producers' Guild in India) had joined together to help them survive this crises by pitching in with donations.

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