Fur Free! This MAJOR Fashion Brand Has Decided to Go For It!
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Fur Free! This MAJOR Fashion Brand Has Decided to Go For It!

A major fashion brand has confirmed that no animal furs will be used in future Prada or Miu Miu collections

In recent development, Prada has become the latest design powerhouse to go fur free. From September, the luxury group’s Spring and Summer 2020 collections will be sans fur. Brands under the design house, which includes Prada and Miu Miu, will no longer use animal fur in its products. This being said, existing stock made prior to the policy implementation will continue to be sold.

“The Prada Group is committed to innovation and social responsibility, and our fur-free policy is an extension of that engagement,” Miuccia Prada said in an official statement. “Focusing on innovative materials will allow the company to explore new boundaries of creative design, while meeting the demand for ethical products,” she added.

The Fur Free Alliance is an international coalition comprising over 40 organisations which advocate for the protection of animals. Prada’s decision was reached following “positive dialogue” between the luxury group and the Fur Free Alliance.

“The Prada Group now joins a growing list of fur-free brands that are responding to consumers’ changing attitudes towards animals,” Joh Vinding, chairman of the Fur Free Alliance said while applauding the Italian group’s decision.

Prada joins a long list of fashion powerhouses who have all taken the plunge and gone fur free. Since the beginning of 2017 alone, Burberry, Versace, Chanel, Gucci, Michael Kors, Jimmy Choo, Coach and Donna Karen have gone fur free. Amongst other big names, Diane von Furstenberg, Columbia Sportswear, Farfetch, Yoox Net-a-Porter, Burlington, Timberland, The North Face, Furla and Bottega Veneta have all gone fur free. A major moment in the industry was when London Fashion Week went completely fur free.

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