Dubai shoppers now have a chance to splurge with open arms at Forever 21. The famous streetwear brand is on a spree to increase its footprint in the region by launching a whopping 12,000 sq feet store at Ibn Battuta Mall, Dubai on Wednesday, 27th July 2022. The brand’s aim is to bring fast fashion at affordable pricing to the consumer with a great in-store experience.
Commenting on the new store launch and expansion strategy for Forever 21, Yasser Sharaf, Vice President (Retail, Hospitality, Industry and financial services) of Sharaf Group said, “This is in line with our vision and endeavour to reach closer to our brand fans in different parts of the UAE and convert new ones. Our goal is to nurture the longstanding relationship with Middle Eastern consumers by investing in expanding our presence across the region and elevating the brand experience across an Omni channel ecosystem that encompasses retail stores, eCommerce and social media.”
Henry Stupp, President, EMEA at Authentic Brands Group notes, “Over years, Forever 21 has established a strong foothold in the Middle East & South East Asia and we are excited to launch the next phase of its growth in the region. Sharaf Group is an experienced leader in the Middle East & South East Asia’s retail market with vast expertise in the retail industry. We look forward to our expansion spree in the region in collaboration with the Sharaf Group.”
More about Forever 21:
Forever 21 was acquired by Authentic Brands Group (ABG), a global brand development, marketing and entertainment company in 2020. In October 2021, Authentic Brands Group (ABG) had announced a long-term partnership with Sharaf Group, which has been Forever 21’s operating partner in the Middle East.
Forever 21 offers fashion and lifestyle offerings for men, women and teens and can be found in more than 16 retail stores and online. For more information, visit www.Forever21.ae
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