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Trends: Having witnessed the triumph that was the unveiling of The Tughra collection at the finale of Fashion Pakistan Week day 2, there is no doubt as to why Shamaeel Ansari is one of Pakistan's foremost designers and continues to receive standing ovations wherever she exhibits.
Her new line The Tughra or Royal Seal has been inspired by patterns of Turkish Royal Iznik tiles and focuses on separate coordinates and accessories. Dedicated to the mantra of having fun with fashion, the separates include jumpsuits, jackets, dresses, shorts and shirts in lightweight crepes and silks, that have all been embroidered or boldly accented.
Shamaeel, by her own admission, designs mostly for "divas and people who want to turn heads" and found her muse in the crafts and traditions of an age-old dynasty. "I find antiquity extremely inspiring and I've used a very unique, yet strong palette and this is my tribute to the ancient artisans and the Ottoman culture, which I deeply admire and love." she said.
"This is fusion-fashion where we are staying true to our indigenous inspiration and roots - here you will see a truly authentic Pakistani brand. I believe that when you walk in people should be wowed and we're pretty true to that," she added.
One cannot help but be moved by the romance of the Ottoman empire depicted throughout the collection and emulated through a colour palette that is anchored in shades of blue and maroon. Guaranteed to ensure one is noticed (for all the right reasons), The Tughra has emerged true to its namesake and garnered the fashion seal of approval.
A tour de force within the Pakistani fashion scene, Shamaeel Ansari is also the former Chairperson of Fashion Council Pakistan.
Front Row: Spotted in the front row was iconic filmmaker Jamil Dehlavi, grandson of legendary Madame Noor Jahan, Sikander Rizvi and fashion choreogtapher Frieha Altaf.