Fashion Pakistan Week 2014: Inaaya by Naushaba Brohi

Fashion Pakistan Week 2014: Inaaya by Naushaba Brohi

Stunning silhouettes, signature cuts and a versatile array of separates

Showcasing for the first time at Fashion Pakistan Week, Inaaya cleanbowled the audiences with an exceptionally cohesive, contemporary and emotional collection. Meaning empathy in Arabic, Inaaya works with low-income female artisans from rural Sindh.

Called Liminal, the collection featured a largely monochromatic colour palette that began with shades of black and moved into the light, with shimmers of white and gold. Featuring a range of separates including jumpsuits, dresses, capes, jackets and saris, the journey from dawn to dusk is beautifully explored in a collection that offers its own interpretation of what high street fashion is all about.
A labour of love for Naushaba, it is mainly about connecting people and building bridges through mainstream fashion. "This is my debut collection and it seeks to explore the interplay between structure and chaos, day and night and that's why it's all in mostly black and white. It's about us trying to carve our own identity and offer an ancient traditional handicraft, re-imagined in today's world for today's woman," said Naushaba. 
The use of traditional 'rilli' techniques (which employ cloth on cloth) and up-cycled materials (such as vintage bedspreads) to create modern wearable fashion, is a bet that has paid off for Inaaya. 
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