Designers In Focus: Saira and Shakira

Designers In Focus: Saira and Shakira

Saira and Shakira have created a niche for themselves with wearable yet distinctive collections. They are heading to Dubai for the Boulevard One show
Designers In Focus: Saira and Shakira

Saira Faisal and Shakira Usman launched their label primarily because no one was designing the kind of clothes that they wanted to sport – unique yet wearable, trendy yet with a touch of tradition and unusual yet versatile. Over the last few years, the duo, known for their slimming silhouettes, detailing and texturing an outfit with a mix and match of fabrics and embroideries, have succeeded in creating a space for themselves in the Pakistan fashion scene. They will be showcasing their collection at the Boulevard One show. The friends-turned-partners in a short, snappy fashion chat…

Starting Up…

We were in fashion school together and it didn’t take us long to become friends. We have always been on the same wavelength on almost everything. So collaborating for our label seemed like a natural thing to do.

Worst Fashion Faux Pas…

Not dressing up for your size and body type. 

The Saira Shakira woman…

The Saira*Shakira woman is definitely strong and confident, isn't afraid to break stereotypes.

Diversity in design…

Fashion is limitless. Just like the diversity in so many cultures around the world. Both of us being huge fans of travel it's so exciting to bring a little bit of the world back home and onto your designs.

International collaboration wish list…

Tom Ford. We love the edginess in his work. Be it his designs or ad campaigns or the work that he's done for Gucci. It stands out in a crowd!

At Boulevard One

Expect our signature collection. We love the mix of fabrics and embroidery techniques so you'll be seeing a lot of that.



Ideal brand ambassador…

Tough one! It'll be unfair to pick one but if we had to choose it would be Gisele Bundchen.

Fashion tip…

Always dress like you'll be photographed for a magazine! Make a statement.

INFO: Catch Saira Shakira at the Boulevard One Exhibition on October 1, 10am-7pm, The Palace Downtown

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