Karan Johar has now ventured out into the talent management business. The Bollywood director has announced his new business venture- Dharma Cornerstone Agency (DCA). He has launched DCA in partnership with Bunty Sajdeh-owned talent management agency, Cornerstone.
Johar took to his Twitter and Instagram account to share the news.
“Super delighted to announce our newest venture, a talent management agency, Dharma Cornerstone Agency (DCA). We at @DharmaMovies have always thrived for the best and DCA will also serve as a platform to nurture the best, and become an indomitable powerhouse of talent! @apoorva1972 @buntysajdeh,” Karan Johar said.
Super delighted to announce our newest venture, a talent management agency, Dharma Cornerstone Agency (DCA).@apoorvamehta18 @buntysajdeh pic.twitter.com/7ZTDhar72I
— Karan Johar (@karanjohar) December 15, 2020
The press release quotes Johar as saying: “With its immense contribution to the Indian cinema for over 40 years, Dharma Productions is now all set to redefine the representation of artists across the spectrum of actors and talent from the music industry to unravel the seamless opportunities for them and help them build their careers in their respective industries. Surfacing the realm of this partnership with Cornerstone, this new talent management agency is called Dharma Cornerstone Agency (DCA).”
According to the statement, Dharma Cornerstone Agency aims to be “an indomitable powerhouse of talent that will drive collaborations and become the benchmark for artist management and representation in the country.”
It also added that Cornerstone, helmed by Bunty Sajdeh, has proven its expertise in end-to-end talent management for well over a decade.