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For the first time Kartik Aaryan and Karan Johar’s Dharma Production are set to collaborate for a Bollywood film Naagzilla. The makers announced the film on social media with a motion poster. As fans were excited about the film, some netizens were quick to notice about a strange aspect of the poster.
Kartik is all set to treat his fans in a never before seen avatar of an Ichadaari (shape‑shifting) Naag in Naagzilla. The film, which marks first collaboration of Kartik and Karan Johar’s Dharma Production, is all set to hit the big screens on August 14, 2026.
Naagzilla motion poster was taken from Kartik Aaryan’s old Instagram post?
As Kartik Aaryan’s film Naagzilla’s motion poster went viral on social media following the announcement, eagle-eyed Reddit users were pointed out that the poster appears to reuse an old photo from Kartik’s Instagram, sparking criticism online.
A Reddit user recently pointed out that Kartik Aaryan’s old Instagram post, where he’s seen from behind, soaking in a scenic view, looks almost identical to the visual used in the Naagzilla poster. The similarity didn’t go unnoticed, sparking criticism online. Many users called out the filmmakers for “putting no effort” into the new promotional material.
The caption of the post read: “So Dharma basically reused Kartik’s old Instagram post to make the official poster of their next movie. KJo and his team really have stopped putting in efforts.” Take a look at the post below:
Redditors reaction

One Reddit user commented, “When will this AI epidemic leave the design industry? Literally all movie posters have started looking the same and overly artificial because of this AI overuse.” Another wrote, “This is absolutely wild. They were so rushed to announce their lousy project, they couldn’t even schedule a dedicated shoot. The poster and visuals look unbelievably bad for a 2025 title. It’s downright nonsense, and the name is a joke.” Another chimed in, “Unironically one of the funniest things I have seen.”
Some fans defended the choice, noting that Kartik is currently sporting a heavy beard look for Anurag Basu’s untitled musical drama, making it “impossible” to shoot a new poster for Naagzilla at this time.
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