Huda Kattan, founder of Huda Beauty, is done with the unrealistic beauty standards. She is ready to show the world what real beauty and real photo-shoots look like. Blurring out any blemishes, filling all the pores in the skin, using filters to everything flawless, narrow noses and smooth as silk skin has been the go-to formula used by beauty products to attract vulnerable women into buying them. However, Huda won’t lie to sell her new product range, GloWish.
The influencer-turned-entrepreneur took to Instagram recently to show the world how models are turned into unrealistic dolls in order to sell unrealistic beauty standards. “We’ve had ENOUGH of the over-editing, photoshop and not showing enough realness!!! So we thought we’d look in the mirror and start with ourselves. Here is a not so ‘perfect’ photo from our GloWish campaign shoot and I thought it would be really interesting to show you guys what it would have looked like had we chosen to photoshop and try to sell unrealistic beauty expectations,” wrote Huda along with a video of the changes that Photoshop does.
And this is not the first time Huda Kattan is talking about this issue. Earlier in March, while talking about her Wishful Skincare range, she revealed that all models wearing the make-up were shown without any editing and filters. She had written in the Instagram post: “The EXTREME Photoshop and over-editing have created unrealistic standards of beauty, and it has gone way too far! We need to know what’s real in the ads we see on the internet; otherwise, we don’t know what we are really being sold! We are not asking brands to stop photoshopping (although less would be great!)! All we want is for brands to disclose what they are doing to their images! When we launched Wishful Skincare, we decided we wanted to make the brand free of makeup, photoshop, models (we use our team), and also filters – after all, it’s skincare, so it doesn’t make sense to use makeup and editing for campaigns!”
