BLOG: Why Have Salman Khan and Katrina Kaif Been Chosen Over Javed Akhtar to Promote Urdu?

The recent decision taken by The National Council for the Promotion of Urdu Languages to use Salman Khan, Katrina Kaif and Shah Rukh Khan to promote Urdu has come under flak
BLOG: Why Have Salman Khan and Katrina Kaif Been Chosen Over Javed Akhtar to Promote Urdu?
Javed Akhtar

The decision taken by The National Council  For  The Promotion  Of Urdu Languages to use Salman Khan, Shah  Rukh Khan and Katrina  Kaif to promote the Urdu language has triggered off a wave of outraged protest.

Social media has rightly ridiculed the decision, pointing at Javed Akhtar among the people most qualified to promote the language as he can both read and write Urdu fluently (which even his wife Shabana Azmi cannot).

When contacted, Javed Saab refrained from comment as this matter involves his former creative partner Salim  Khan’s son Salman who it must be mentioned can’t speak or write  Urdu and pronounces  ‘Khan’ as ‘Caan’. Shah Rukh speaks Urdu but cannot write it. Katrina can’t speak two lines of Hindi at one go, let alone Urdu.

Critics of the decision are rightly asking if this is the lowest kind of communal appeasement and the worst sort of reflex action seen? Those who decided that these three stars (Salman, Shah Rukh, Katrina) must promote Urdu just checked their surnames and their box office ratings. The level of presumption in the selection is alarming.

Why should you presume that Shah Rukh, Salman and Katrina can even speak or write Urdu on the basis of their religion? You are presuming that every Muslim reads and writes Urdu and that Urdu is restricted to Muslims only. But a language is not about religion. It’s about the region. Gulzar Saab is not Muslim.  But he can read and write Urdu fluently. Dharmendra writes his poetry in fluent Urdu. Manoj Kumar is also fluent in Urdu. Why shouldn’t these distinguished cinema personalities be promoting Urdu? It seems like nothing but an attempt to divide the country on the basis of language.

Coming back to  Javed Akhtar, who better qualified than he to promote the Urdu language? He is secular in the truest sense of the word. He can write songs in virile Urdu as well in fluent Hindi. This is the same poet par excellence who wrote the  Holi song Radha kaise na jale in  pur Braj bhasha and the Urdu ghazal Shahr Ke Dukan-Daro Karobar-E-Ulfat Men Suud Kya Ziyan Kya Hai Tum Na Jaan Paoge without ever letting the language come in the way of his thought process.

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