Beyonce Terms Daughter A ‘Cultural Icon’ In Trademark Battle

Beyonce Terms Daughter A ‘Cultural Icon’ In Trademark Battle

Beyonce is a force to be reckoned with and doesn’t seem to be slowing down any time soon. She has refused to back down in a trademark battle and called her daughter a cultural icon

Beyonce is a name that needs absolutely no introduction. The singing sensation has made her mark in the industry and is a force to be reckoned with. With one hit after another, the Crazy In Love singer doesn’t seem to be slowing down any time soon. In a recent turn of events, Beyonce has refused to back down from trademarking her daughter’s name, Blue Ivy Carter. This move was however met by opposition from wedding planner Wendy Morales who runs her wedding planning business under the same name. She also claims that she was using the name for her business before.

“[Morales’ claim] that consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world, is frivolous and should be refused in its entirety,” Beyoncé responded via court documentation. Beyonce’s legal team emphasised she is applying to trademark "Blue Ivy Carter", her daughter's full name, adding that it identifies the child's "celebrity status" rather than Ms Morales' "regional event planning business.”

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She further went on to emphasize that she is looking to trademark “Blue Ivy Carter,” not “Blue Ivy,” adding, “the presence of the word ‘CARTER’ ties the commercial impression of BGK’s Mark to the celebrity Blue Ivy Carter rather than Opposer’s regional event planning business.”

Beyonce, 38, who was an Emmy nominee this year, went on to call her 7-year-old daughter a “cultural icon” while taking a few shots at Morales’ company, calling it a “small business, with just three regional offices and a handful of employees.” She also mentioned its “weak online presence and poorly subscribed social media accounts.” Both Beyonce and Jay Z had first applied for the trademark for their daughter’s name in 2012 and were denied the right shortly after.

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