Beauty Flash

Beauty Flash

BOSS Bottled Collectors' Edition to mark the fragrance's 10th anniversary

2008 marks 10 years of success for the number one classic male fragrance from BOSS – BOSS Bottled. To celebrate this landmark anniversary in style – and the staggering 50 million bottles sold since launch - BOSS has created a distinguished chrome-plated Collectors' Edition of this timelessly elegant fragrance, available in major retail outlets across the GCC from November 1.

Ten years ago the best seller male fragrances were about fresh notes. Keen to propose an alternative and open the male acceptance envelope into new directions, the P&G Fragrance Creation Team chose to innovate with edible notes of apple, cinnamon and vanilla, taking inspiration from the unexpected olfactory idea of the apple strudel.

Breaking new ground by essentially creating a vanilla fragrance for men in a market where 'fresh' fragrances dominated, this generous and reassuring smell, reminiscent of childhood memories, was then tempered with a combination of sensual woody notes to produce a daring, delicately soft and sensual, yet distinctively masculine scent. The contrasting ingredients are bound together by a tiny amount of rose oil which is imperceptible yet helps bring together the elegance, confidence and success which the fragrance encapsulates.

The covetable Collector's Edition sports a modern and sophisticated chrome-plated flacon and is available in 50ml and 100ml. In conjunction with the launch of the celebratory flacon and available across all major outlets in the region, avid fans of the fragrance in its original flacon may also choose to opt for the now available larger 200ml BOSS Bottled.