Last week, two films hit the box office – Arjun Kapoor and Parineeti Chopra’s Namaste England, a take-off from the 2007 Akshay Kumar hit Namaste London and Ayushmann Khurrana’s Badhaai Ho, a low budget, slice-of-life film.
After three days, including the Dusshera holiday, the verdict is clear as to who is the winner. Badhaai Ho has defeated Namaste England by a large margin. According to boxofficeindia.com, a trade website, Badhaai Ho crossed INR 31.25 crore in three days, nearly touching 45 crores over the weekend. The film has done hugely well in the Northern belt of Delhi, Punjab and UP, probably because of the rustic local flavour. Mumbai has done well too though it’s bigger in the North.
The trends were indicated early enough when Badhaai Ho took a good opening on the day of release (Thursday, October 18) beating several sleeper hits like Raazi and Stree on the first day. The word-of-mouth was extremely good and it wasn’t long before the film collected great numbers. The positive reviews of the film helped it immensely.
On the other hand, Arjun Kapoor’s Namsate England was a shocker. By the third day of its release, the film could manage only about INR 9 crores. It’s a huge disaster commercially as well as critically with several reviews giving it a very poor rating. Boxofficeindia.com says that the previous film, Namaste London starring Akshay and Katrina Kaif had grossed around INR 9 crore nett in the first weekend and then it went on to become a huge hit. But this version may get only INR 9 crore in its entire lifetime!
Perhaps it goes to show that audiences are preferring content-driven simple films over glamour and star names.