Bollywood actor Arjun Kapoor recently launched his namesake digital property by the name of ‘Arjun Recommends’. The actor, who hails from a film background, shared there is no room for bad content in today’s cinema or for mediocrity because people are exposed to the best of cinema and also documentaries on OTT platforms. "I’m extremely excited to be an actor living and working in today’s time. We are in the middle of a drastic change for the better and we should celebrate that. There is no room for bad content and definitely no room for mediocrity as people are exposed to the best of cinema, best of documentaries on the OTT," he said.
According to Arjun, the increasing amount of OTT platforms has proven to be a game-changer. "If you see in the last couple of years, the quality of theatricals has become better. I do feel that we are witnessing the best period of disruption where each medium is pushing the other to do better, to produce content that stands out and are clutter-breaking. Today, truly content is king and it is the only thing that matters," he stated.
When asked about his preferences, Arjun said he would rather sit at home and explore great shows and movies instead of going to a party. "Watching disruptive, innovative content can expand one’s thinking about the kind of stuff audiences are watching in their homes. It can prepare us with information on what kind of films to make so that people feel the urge to come to the theatres," he said, while also sharing his vision for his social media property. "''Arjun Recommends'' is my attempt to bring together like-minded people who love to watch something good and clutter-breaking. This digital property is allowing me to engage with people from across India and understand from them what works," he concluded.