Apple: Tech Giant Can Make 2020 its Strongest Year in India
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Apple: Tech Giant Can Make 2020 its Strongest Year in India

2020 is going to be an important year for Apple. The tech giant recovered in the Indian market in 2019, after price reductions and the introduction of attractive schemes

Apple’s market share and presence in India experienced a boost in 2019 after the tech giant reduced prices of previous generation iPhone models (iPhone XR), introduced more affordable flagship premium models (iPhone 11) and offered attractive schemes on some of its products. Along with various iPhone models, many customers also invested in Apple Watches, AirPods Pro and Mac desktops. Apple led the premium smartphone segment by gaining a 51.3 percent share in the INR 35,000 and above price segment in the third quarter of 2019 (July-September). The sale of Mac desktops in this period also helped the company record growth in the Indian market. 

With this success, industry experts are predicting that 2020 would be the strongest year for Apple in India, which is a price-sensitive market. The local manufacture of high-end iPhones along with the opening of the first-ever flagship retail store is likely to give Apple a further boost.

In an interview with IANS, Associate Director at Counterpoint Research, Tarun Pathak said, “Apple recovered in the Indian market in 2019 after a sharp decline in 2018. 2020 is going to be important, as this is the year when Apple has strongest-ever portfolio -- iPhone XR, iPhone 11 and iPhone 8 -- that will be very much relevant for the growing Indian market. There is also a lot of speculation about iPhone SE2 coming this year.”

Apple supplier Wistron is assembling iPhone 6S and iPhone 7 in Bengaluru while another supplier, Foxconn, is manufacturing iPhone XR in Chennai. According to reports, two iPhone SE 2 models with 5.5-inch and 6.1-inch displays may be launched in the market. The company will soon be opening its retail store in India and has appreciated the Indian government’s decision to ease the 30 percent local sourcing norm in the single-brand retail sector.

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By Ayesha Hoda
Ayesha Hoda is a senior communications professional and writer, currently based in Dubai, UAE.