Amitabh Bachchan's Controversial Ad Withdrawn
Amitabh Bachchan's ad for a jewellery brand had sparked a controversy among the banking community
A controversial advert featuring Amitabh Bachchan and his daughter Shweta Bachchan-Nanda was immediately withdrawn following a warning that they may be sued for hurting the sentiments of bankers in India.
The Kalyan Jeweller ad showed the father-daughter visiting a bank regarding Bachchan's pension, only to be spurned by uncaring and unhelpful officers. Finally, it is revealed that his pension has been credited twice and they had come to inform this and return the money. The bank officer asks them to keep it as the procedure to return the money is tiresome. The controversial ad sparked outrage among the banking community with the All India Bank Officers Confederation (AIBOC), the largest association of bankers in the country, alleging that the campaign degraded and aimed to create distrust in the banking system among the public.
Fearing a more severe backlash, Kalyan Jewellers apologised to the association. The jewellery group on Sunday issued a statement, where it said that the ad will be removed from all media with immediate effect. The statement issued by Kalyan read, "We understand that the advertisement has hurt sentiments of some people including members of our esteemed banking community. Any such hurtful interpretation being drawn is unintended. We state that the creative advertisement was a work of fiction and not a reflection of banking employees at large.”We sincerely regret the inadvertent hurt caused and withdraw the advertisement from all media with immediate effect," the statement added.
The ad was shot in both Hindi and Malayalam. While Big B's daughter Shweta played his daughter in the Hindi version of the ad, Malayalam actress Manju Warrier did the role in the Tollywood version.
Check the controversial ad here.