A few days ago, Amitabh Bachchan released an emotionally charged ad for Kalyan Jewellers, the jewellery brand he represents. The USP of the ad was that it featured him with his daughter Shweta who was facing the camera for the first time. The ad was also released in Malayalam with actress Manju Warrier in the lead. The film showed Big B as an old man who has a run-in with some bank employees. And this is where it all went wrong.
The bankers association put out a strong statement condemning the portrayal of bankers in the ad. To avoid further controversy, the brand pulled down the ad altogether. However, the saddest thing about the withdrawal of the ad featuring the father and daughter Amitabh and Shweta Bachchan, is that this was Shweta acting debut of sorts.
Shweta never wanted to face the camera.Says a family friend , “For years and years Shweta has been offered the best of banners and film projects. But she desisted.She has an inbuilt resistance about an acting career. Her brother Abhishek was the actor. She was not. She got offers from Karan Johar, Rakesh Roshan, R Balki, among others. But her answer was always a polite no. She was more into writing like her grandfather Harivansh Rai Bachchan.”
The jewellery ad gave Shweta a chance to share the screen with her father. Says the family friend, “She agreed only because this was her chance to share screen space with her father. And now when the ad has gotten into trouble she’s unlikely to ever face the camera again.”