Amitabh Bachchan becomes brand ambassador for Gujarat
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Amitabh Bachchan becomes brand ambassador for Gujarat

Big B hoping to work for betterment of the state

Film icon Amitabh Bachchan will be the new brand ambassador for Gujarat.

In a message to Gujarat Chief Minister Narendra Modi in Gandhinagar on Feb 1, Amitabh Bachchan conveyed his acceptance.

He wrote, "You have very graciously considered my appointment as brand ambassador for Gujarat. I accept this offer of yours with great humility. I hope we shall be able to work together for the betterment of Gujarat."

On Jan 6 during his visit to Gandhinagar for a special screening of "Paa" for Chief Minister Modi, Amitabh had expressed his willingness to be the brand ambassador of Gujarat.

When replying to a question by mediapersons, he had said: "I would be happy to lend my face and voice for the cause of Gujarat."

He had been all praise for the development in Gujarat and said the state was a place worth visiting again and again. Amitabh had also said that if the government planned a documentary to showcase the state, he would like to be a part of it.

A thrilled chief minister followed up the conversation with a formal offer and the film star conveyed his acceptance.

Earlier in his blog, the film star was fulsome in his praise of the chief minister after his Gujarat visit. He had stated: "He (Modi) lives simply and with mere basic needs and most unlike the head of a state. He speaks with affection on development and progress. He is welcoming to fresh ideas and ideals. His oft repeated phrase of him being a CM, a common man, is not misunderstood. He does and acts as he speaks.,"

"He talks of raising the level of awareness for his state through tourism and I volunteer to participate in any activity that would help promote that," the film icon wrote explaining his interest in promoting Gujarat.

Indo-Asian News Service

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