In a first of its kind marketing effort, Bollywood used 150 drones to launch the logo of their film. Alia Bhatt, Ranbir Kapoor and Ayan Mukerji -- with all the support of Karan Johar’s Dharma Production -- launched the logo of Brahmastra at the Kumbh Mela in Allahabad, UP, in an amazing spectacle.
Before the launch, Alia Bhatt shared her excitement about the logo launch in a special video message. She described it as a Brahmastra Logo day.
Here it is:
Karan Johar’s Dharma Productions which is helming the project, uploaded a video of Alia and Ranbir announcing the official logo release time and also shared that the logo would apparently appear on the sky. In a LIVE video on Facebook, the event kicked off by lights in the sky that formed the national flag and later formed BRAHMASTRA. Earlier, Ayan, who made his Instagram debut today, shared the first glimpse of the film that showed an anime of Ranbir and Alia amidst rays of lights that looked glorious.
They also did a special puja before the launch.
Here are the photos of the logo launch with 150 drones on Ayan Mukerji's Insta account, watch it: