Akshay to perform 'Parkour' in new commercial
It is set to roll out later this month
Action star Akshay Kumar will be seen performing the death-defying sport Parkour in his upcoming Thums up commercial. He says that besides action, it has fun elements too.
"This (ad) film has multiple types of action scenes. I have done car stunts, bike stunts, some powerful jumps, high energy tiring stunts but it's great... Besides action it has lot of playfulness, fun and human interaction too," Akshay said in a statement.
Akshay is the brand ambassador of the soft drink since 2003 and has so far appeared in two of its commercials.
Shot in Kuala Lumpur, by Malaysian director Farouk Aljoffery, the ad shows Akshay indulging in 'Parkour', an extreme sport meaning the 'Art of Moving' popularised by the French, for a bottle of Thums Up.
Conceptualised by Sainath Saraban, Executive Creative Director, Leo Burnett and produced by Cutting Edge Pictures, it is all set to roll out in the middle of this month.
The commercial shows a girl making back to back attempts to steal Akshay's soft drink bottle so she could win his attention, but the actor outsmarts her both the times before succumbing to her efforts and also getting his bottle back.
Apparently Akshay is also a practitioner of the sport. He trained for the same for his 2008 movie "Chandni Chowk To China". He is also reported to have built a Parkour gym in his earlier flat at Skypan Apartments in Lokhandwala, Mumbai.
Indo-Asian News Service