Akshay Kumar’s Housefull 4 Called Out For Alleged FAKE Box Office Collection Numbers
Akshay Kumar’s Housefull 4 is a success but some industry hotshots are doubting the figures. Trade experts give their views
The war among film producers, the lack of unity in the entertainment industry and the determination to create a blockbuster against all odds, have never been more explicitly enunciated in this dog-eat-dog industry than in the case of Housefull 4, a film that is doing well enough to be considered a hit but still being savagely attacked from within the film industry.
Even the otherwise-uncontroversial producer Ronnie Screwvala came up with a Tweet that seems a direct dig at the official box-office collections being put out by the Housefull 4 producers.
Ronnie tweeted, “Isn’t it time everyone reports Box Office numbers accurately! @KomalNahta @taran_adarsh ... accuracy of information builds CREDIBILITY which the movie industry needs so badly ... and not sure how long-to appease egos will studios and all keep encouraging pumped up data on numbers.”
The otherwise-diplomatic Akshay Kumar came to his film’s defence stating, “Thank you for loving us and laughing with us. It is because of your love we are where we are today. Thanks to all my fans and audiences who have poured unconditional love on #HouseFull4. Thank you for showing us that nothing beats hate more than love.”
When we contacted Sajid Nadiadwala for a comment on Screwvala’s unambiguous censure, Sajid refrained from replying, as Screwvala had not named Housefull 4 in his tweet.
A source very close to Nadiadwala told this writer, “Ronnie is a dear friend of Sajid Nadiadwala. They have collaborated on four films. Ronnie would never speak like that about Sajid’s film. Let him come out and openly accuse Housefull 4 of fudged box-office figures. Then we’ll see. By the way, shouldn’t Ronnie be worrying about the box-office figures of his own film The Sky Is Pink ? I would say the collections were not in the pink of health.” Ouch to that.
Trade experts are divided in their opinion on the collections of Housefull 4. Says Atul Mohan, “I think even the negative or bad reviews have worked in its favour bigtime. Mindless hai to kaise ….people are curious to know that. The marketing team of HF4 has rightly pitched the product, be it with Bala challenge or the Train travelling campaign. Ensemble of cast, a successful franchise and comedy this is what attracts more footfalls during Diwali and HF4 has proved that.”
However trade insider Girish Johar has his reservations on the box-office figures officially quoted by the Housefull makers. “Seeing the bullish trend of the year so far which was around 15% plus I was expecting the Diwali releases combined to at least give a 10% jump vis-a-vis last year’s Diwali collections. Obviously Housefull 4 was to be a major contributor in that pie. Which has not happened. It has been a subdued Diwali box-office so far. In fact, the combined collections of all three releases couldn’t even come to a good Day 1 total. Traditionally, the day after Diwali is huge for Indian BO and in the past has even set new records, which has not happened this year.”
Bihar’s prominent distributor Kishan Damani comments, “Housefull 4 got the advantage of Akshay Kumar’s stardom and the brand pull of the Housefull series. The collections have been highly exaggerated. The actual total 4 days’ collection is approximately INR 70-72 crores while producers report 87 crores.” Weak competition from other releases gave it more advantage. But the droppage in the coming days will be huge though it will enjoy another weekend due to absence of any good new release.”
And so the debate continues. While the collections of Housefull 4 are debatable, the fact that the film is a success is something that the critics and trade pundits would have to live with.