Akshay Kumar’s Housefull 4 Called Out For Alleged FAKE Box Office Collection Numbers
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Akshay Kumar’s Housefull 4 Called Out For Alleged FAKE Box Office Collection Numbers

Akshay Kumar’s Housefull 4 is a success but some industry hotshots are doubting the figures. Trade experts give their views

The war  among film producers, the lack of unity in the entertainment industry and  the  determination  to create  a blockbuster  against all  odds, have never been more  explicitly enunciated  in this dog-eat-dog industry than in the case  of Housefull 4, a  film that is  doing well enough to  be considered a hit but  still being savagely attacked from within the film industry.

 Even the  otherwise-uncontroversial producer Ronnie Screwvala came up with a Tweet that seems a direct  dig  at the  official box-office collections being put out by the  Housefull 4 producers.

 Ronnie tweeted, “Isn’t it time everyone reports Box Office numbers accurately! @KomalNahta @taran_adarsh ... accuracy of information builds CREDIBILITY which the movie industry needs so badly ... and not sure how long-to appease egos will studios and all keep encouraging pumped up data on numbers.”

The otherwise-diplomatic  Akshay Kumar  came to his  film’s defence stating, “Thank you for loving us and laughing with us. It is because of your love we are where we are today. Thanks to all my fans and audiences who have poured unconditional love on #HouseFull4. Thank you for showing us that nothing beats hate more than love.”

When we contacted Sajid Nadiadwala for a comment on Screwvala’s unambiguous  censure, Sajid  refrained from  replying, as  Screwvala had not named  Housefull 4  in his tweet.

A source  very close to Nadiadwala told this writer, “Ronnie is  a dear friend  of  Sajid Nadiadwala. They  have  collaborated  on  four films. Ronnie would never speak  like that about  Sajid’s film.  Let him  come out and openly accuse Housefull  4 of fudged box-office figures. Then we’ll see.  By the way, shouldn’t Ronnie be worrying about the  box-office  figures of his  own film The Sky Is Pink ? I would say the collections were not in the pink  of health.” Ouch to that.

Trade experts are  divided  in their opinion on  the collections of  Housefull 4. Says Atul Mohan,  “I think even the negative or bad reviews have worked in its favour bigtime. Mindless hai to kaise ….people are  curious to know that. The marketing team of HF4 has rightly pitched the product, be it with Bala challenge or the  Train travelling campaign. Ensemble of cast, a successful franchise and comedy this is what attracts more footfalls during Diwali and HF4 has proved that.”

However  trade insider Girish Johar has his reservations on  the box-office  figures  officially quoted by the Housefull makers. “Seeing the bullish trend of the year so far which was around 15% plus I  was expecting the  Diwali releases combined to at least give a 10% jump vis-a-vis last year’s  Diwali  collections. Obviously Housefull 4 was to be a major contributor in that pie. Which has not happened. It has been a subdued Diwali box-office  so far. In fact, the combined collections of all three  releases couldn’t even come to a good Day 1 total. Traditionally, the day after Diwali is huge for Indian BO and in the past has even set new records, which has not happened this year.”

Bihar’s  prominent  distributor Kishan Damani comments, “Housefull 4 got the advantage of Akshay Kumar’s stardom and the brand pull of the Housefull  series. The collections have been highly exaggerated. The  actual  total 4 days’ collection  is approximately INR 70-72 crores while producers report 87 crores.” Weak competition from other releases gave it more advantage. But the droppage in the coming days  will be huge though it will enjoy another weekend due to absence of any good new release.”

And  so the debate  continues.  While the collections of Housefull 4  are  debatable,  the fact that the film is a  success  is something  that  the  critics and trade pundits would have to live with.

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