Akshay Kumar’s Housefull 4 Gets Competition from Taapsee Pannu and Rajkummar Rao’s Films This Diwali
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Akshay Kumar’s Housefull 4 Gets Competition from Taapsee Pannu and Rajkummar Rao’s Films This Diwali

‘Mindless’ Housefull 4 gets competition from Saand Ki Aaankh, Made In China this Diwali

This Diwali get ready for  a triple dhamaka at  the  box-office.  Because, like  it or not, it’s not going  to be  a box-office  walkover for producer Sajid Nadiadwala’s  self-professed ‘mindless  entertainer’ Housefull 4.

 Debutant director  Tushar  Hiranandani’s Saand Ki Aaankh and  Mikhil  Musale’s Made In China are  both being raved  about days away from release as  wildly entertaining and perfect Diwali offerings with actors who  stars  in  their own  right. This is an unexpected setback for Housefull 4  which  thought Diwali was  theirs for the taking. But are the audience that lapped up the sheer inanity  of the first three films in  the  series (each getting progressively more dimwitted) that open to welcoming the festive-time fatuousness for  the  fourth time?

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Trade experts secretly say, not so  fast. A trade expert observes, “Housefull 4 is  almost twice more expensively-budgeted than Housefull 3. Recovery won’t be easy. Also , the film LOOKS star-studded. But it has only Akshay Kumar from among A-listers. Unless you want to count Bobby Deol and Ritesh Deshmukh as  stars, and that’s a real stretch.”

Contrary  to the image that  the other two  films  seemed to project, Saand Ki Aankh and Made In China are not  small arthouse films. Featuring an  impressive super-talented cast both the film are  original, intelligent, engaging  and  inviting whereas  the same  old (asinine) gags from the first three films seem to have been served up in Housefull 4  in  the garb of a Baahubali-styled reincarnation theme. The trailer and  the songs appear to be desperate in their  need  to entertain at any cost.

The  question is, are  audiences willing to be  entertained  by a series  of  goofy gags that add  up as enriching a  cinematic experience as a watching disjointed  excerpts  from all stupidest Bollywood comedies  ever made? Akshay Kumar’s ‘Bala’ song is startling in  its crowd wooing  intensity. The high  pitch may work in the small towns. But  multiplex audiences aren’t enamoured  of  the  idea  of watching  the Mission Mangal star  on an entirely different  mission of mangal(pleasure) this  time.

While  other  trade experts  chose  not to comment on the Diwali competition at  the  box-office  Amod Mehra said, “Let's see how  it goes. Obviously Housefull 4 being a big franchise will hog screens  and  shows, so the other two   films will definitely be effected. The  producers  of  Saand Ki Aaankh  claim that their film was definitely coming on Diwali but Made In  China also announced itself as a Diwali  release. Two films are okay, but 3 is definitely a crowd.”

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