This Diwali get ready for a triple dhamaka at the box-office. Because, like it or not, it’s not going to be a box-office walkover for producer Sajid Nadiadwala’s self-professed ‘mindless entertainer’ Housefull 4.
Debutant director Tushar Hiranandani’s Saand Ki Aaankh and Mikhil Musale’s Made In China are both being raved about days away from release as wildly entertaining and perfect Diwali offerings with actors who stars in their own right. This is an unexpected setback for Housefull 4 which thought Diwali was theirs for the taking. But are the audience that lapped up the sheer inanity of the first three films in the series (each getting progressively more dimwitted) that open to welcoming the festive-time fatuousness for the fourth time?
Trade experts secretly say, not so fast. A trade expert observes, “Housefull 4 is almost twice more expensively-budgeted than Housefull 3. Recovery won’t be easy. Also , the film LOOKS star-studded. But it has only Akshay Kumar from among A-listers. Unless you want to count Bobby Deol and Ritesh Deshmukh as stars, and that’s a real stretch.”
Contrary to the image that the other two films seemed to project, Saand Ki Aankh and Made In China are not small arthouse films. Featuring an impressive super-talented cast both the film are original, intelligent, engaging and inviting whereas the same old (asinine) gags from the first three films seem to have been served up in Housefull 4 in the garb of a Baahubali-styled reincarnation theme. The trailer and the songs appear to be desperate in their need to entertain at any cost.
The question is, are audiences willing to be entertained by a series of goofy gags that add up as enriching a cinematic experience as a watching disjointed excerpts from all stupidest Bollywood comedies ever made? Akshay Kumar’s ‘Bala’ song is startling in its crowd wooing intensity. The high pitch may work in the small towns. But multiplex audiences aren’t enamoured of the idea of watching the Mission Mangal star on an entirely different mission of mangal(pleasure) this time.
While other trade experts chose not to comment on the Diwali competition at the box-office Amod Mehra said, “Let's see how it goes. Obviously Housefull 4 being a big franchise will hog screens and shows, so the other two films will definitely be effected. The producers of Saand Ki Aaankh claim that their film was definitely coming on Diwali but Made In China also announced itself as a Diwali release. Two films are okay, but 3 is definitely a crowd.”