The Luv Ranjan-produced Akiv-Ali directed Ajay Devgn-Tabu rom-com De De Pyaar De has a new release date. It will now release on the 16th of May instead of the 17th. While movies in the UAE release on Thursday in India, usually the Friday calendar is followed. Though Luv Ranjan, deeply immersed in supporting his dear friend Akiv Ali to his directorial debut’s release, completely denies it, the film trade says the poor response to Karan Johar’s Student of The Year 2 is the reason why De De Pyaar De has decided to release a day earlier.
One of the film’s major distributors told this writer, “Student of the Year 2 is expected to fall steeply from Monday. I think the decision to prepone De De Pyaar De has been taken in the light of SOTY 2’s underwhelming performance at the box office.”
However the film’s co-producer and co-writer Luv Ranjan denies that De De Pyaar De’s pre-ponement is in any way connected with the underperformance of SOTY 2. “We’ve decided to have paid previews on Thursday night at multiplexes across India and then we go for a formal release on Friday. Paid previews used to be quite a trend in the past. We just want audiences to have access to our film on the evening before the formal release,” says Luv.
Ranjan, who has in the past directed surprise blockbusters Pyaar Ka Punchnama and Sonu Ke Titu Ki Sweety, says De De Pyaar De has all the elements of a family film. “It looks naughty because it seems to be all about a middle-aged man in love with a girl young enough to be wife. But that’s not all there is to it. Believe me, we haven’t even given away thirty percent of the plot in the trailer. What you see in the trailer is the banter and laughter. But there is an underlying seriousness to the theme.”