There seems to be a growing trend of Bollywood A-listers supporting innovative startups. Bollywood celebrities such as Priyanka Chopra, Akshay Kumar and Deepika Padukone have made investments in various tech-related and other startups, especially those that make some kind of social impact. Some of the notable investments by these stars included: dating app Bumble India (Priyanka), Drum Foods International (Deepika) fashion technology startup StyleCracker (Alia) and California-based fitness technology startup GOQii (Akshay). Aishwarya Rai Bachchan is the latest celebrity to join this list. She has, along with her mother Vrinda K R, made an investment of INR 1 crore in a Bengaluru based environment startup Ambee. The mother-daughter duo have invested INR 50 lakhs each.
Ambee was launched in 2017 by data scientist Madhusudan Anand, automotive engineer Joshi and lawyer Jaideep Singh. The startup uses data to measure environment-related metrics such as air quality. Seed capital was raised from Venture Catalysts and it is currently part of accelerator TechStars’ India batch. Ambee’s official description on LinkedIn says that it “builds hyperlocal environmental intelligence about air quality around you.”
This is Aishwarya’s first known angel investment. The actress previously invested in wind power projects in Maharashtra (about a decade ago). On the professional front, Aishwarya will be appearing in Mani Ratnam’s film adaptation of the classic period novel, Ponniyin Selvan. In the story based in the 10th century, Aishwarya will be seen as Nandini, the wife of Periya Pazhuvettaraiyar, who was the chancellor and treasurer of the Chola kingdom. Earlier, the actress had also committed to Sarvesh Mewara's next film Gulab Jamun, with husband-actor Abhishek Bachchan, which would have seen the couple act together after eight years. But as per later reports, the couple later opted out of the film due to some issues with the script.