Splash, Middle East’s largest high-street retailer has signed Bollywood actress and fashion icon, Esha Gupta as its new Brand Ambassador for the Indian sub-continent. Esha will be the face of the brand and will be featured in a new brand campaign scheduled to rollout in the fall of 2014.
Known for her impeccable dressing sense, the former model is an apt choice for the retail brand given its target audience. CEO of Splash and ICONIC, Raza Beig said, “Known for her stunning looks and a sense of style that puts her in the 'Best Dressed' lists every year, she is an obvious choice to represent Splash in India."
An equally elated Esha stated, “I feel their collections are quite reflective of my fashion sensibilities. Splash has been quite instrumental in transforming the fashion scene in India since its launch and I look forward to adding impetus to their efforts.”
With a line-up of stars promoting the brand, here’s more star power to them!