Aditya Roy Kapur and Parineeti Chopra to go on 'Food Yatra'
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Aditya Roy Kapur and Parineeti Chopra to go on 'Food Yatra'

Daawat-e-Ishq's unique promotional strategy

The lead actors of Daawat-e-Ishq Aditya Roy Kapur and Parineeti Chopra will go on a 'food tour' to promote the film. They will take a road trip from Mumbai to Chandigarh and on their way they will stop over to relish and cherish the various dishes. The makers of the romantic saga revolving around food have spent over two months to plan the trip and zero down on extraordinary eating places.

Interestingly, the release date of Habib Faisal's directorial venture Daawat-e-Ishq, which has been produced by Yash Raj Films (YRF), was pushed to September 19 from September 5 to accommodate the 'food yatra'. "Aditya Chopra has been planning and having closed door meetings for this idea. Everyone at YRF is very excited about it," said the film's spokesperson in a statement.

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