110 Best Cities for Generation Z in 2019: New Study Revealed, Dubai Among Them
A new data-driven study has ranked cities according to their suitability for Generation Z. London, Stockholm and LA have claimed the top spots.
A new study determining the best cities for Generation Z has been released by an on-demand housing platform, Nestpick.com. The platform has previously examined the best cities for millennials and is now focusing on Generation Z, who are graduating from university this year and starting their careers. The study has ranked cities according to how well they can meet the needs of this digital savvy age group, which has to master machine learning and manage the ongoing transition to artificial intelligence. Based on an assessment of data related to livability, business opportunities, digitalisation and advocacy, the index reveals that despite Brexit, London is the most compatible with Generation Z’s values, vision and needs.
Ömer Kücükdere, Founder and CEO of Nestpick.com, commented on the results of the research via a press release. He said, “Interestingly, despite the uncertainty surrounding Brexit and the high costs of living, our research has found that London ranks first overall. Adding on to the advantages of a weakening pound, London has shown how it is at the forefront of digitalisation, advocacy, entertainment, and business. Brexit or not, London has the foundations to continue magnetising Generation Z in the long-term.”
Stockholm has claimed the second spot and is ranked as the number one city for digital payment and banking, environmental action and the right to protest. Los Angeles is on the second spot for e-sports and third position for education. Toronto and New York are the fourth and fifth best cities for Gen Z-ers, respectively. Meanwhile, Dubai currently ranks 91 out of 110 for Generation Z worldwide. To conduct the study, the housing platform defined Generation Z according to research by the Pew Research Center. People born between 1997-2012 are considered to be Gen Z-ers. They are defined as digital natives who value autonomy, diversity and security. The 110 cities were selected for the index based on their reputation as the most coveted international destinations for education and work.