The beautiful Madinat Arena will play host 2011's highly-anticipated Masala! Awards, it was announced today. Additionally the final judges' nominee list has been announced.
The awards, being held on 22nd December, are designed to recognise and celebrate the amazing achievements of people from across the sub-continent, and the UAE in particular. In its fourth year running, the Awards will, once again, applaud more of the fantastic talent here in the Emirates
This year's show will feature entertainment acts from Bollywood in addition to the awards ceremony. These acts are being brought to Dubai in collaboration with world-class entertainment company Wizcraft. Faarah Mehta, Senior Group Editor comments on the partnership "Wizcraft, much like their name suggests, weaves magic when it comes to celebrity entertainment. We're so excited to have them on board with us this year and look forward to the exciting surprises they are planning for the Masala! Awards 2011!"
Shefali Munshi, Vice President Business Development - Middle East, Wizcraft, is thrilled to be a part of the event, "We are proud to partner the Masala! Awards. At Wizcraft, we continue to laud excellence in brand activation, entertainment and cinema and are pleased to be the official event partner for such a prestigious institution."
The Masala! Awards presented by Petrochem are comprised of over thirty categories voted through both Popular Choice and Judges' Choice.
The Popular Choice categories are open to public voting only from registered Masala.com users, which means that your votes decide who gets to take home the prestigious prize. At the end of the voting period, all the votes received are tallied, and the nominee with the highest number of votes in each category declared the winner.
The Judges' Choice categories are decided by an esteemed panel of judges. The men and women on the panel are leaders in their respective fields – from business and fashion to art and entertainment. Uniquely qualified to make unbiased, educated, informed and researched nominations, the judges have a series of meetings through the year in order to, initially, arrive at a shortlist, and, ultimately, reach a consensus on the final winners.
This year's judges' profiles can be viewed at: http://www.masala.com/masala-awards-2011/judges
The judges' final nominee list can be viewed at: http://www.masala.com/masala-awards-2011/categories
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