Bollywood actresses are on an endorsement spree. After Aishwarya recently signed up to do a jewellery ad, Kareena Kapoor has decided to follow suit. Bebo has now been signed up as the ambassador of jewellery retail chain Malabar Gold & Diamonds. As with her other campaigns, she claimed at the signing ceremony that the brand illustrates style, design, beauty and trust.
The actress, who launched her own book 'The Style Diary of a Bollywood Diva' in early 2013, is considered as an "epitome of beauty and style" by the brand's officials. "She symbolises contemporary India and represents the emerging youth of this country. Her presence in our communication will enhance our brand equity and will help us to move seamlessly into the northern Indian market, which is our focus for the coming years," said M.P. Ahammed, chairman, Malabar Group.
Let's watch out if Bebo outshines Ash in the commercials or stills to be shot for this campaign!