EARTH, an enormous 19kg, 580-page atlas that will never be repeated, will be launched in the UAE at the Sharjah World Book Fair, being held at the end of this month.
The publishing phenomenon is the brainchild of Australian publishing company Millennium House. It was created by Australian Gordon Cheers, managing director and co-founder of Millennium House, and is billed as a time capsule of the Earth as it stands today.
EARTH had its world debut in Sydney on October 9, 2008, after which it left Australia for a tour of the world with its final destination at the Sharjah World Book Fair on October 29.
The collection of EARTH consists of 2 editions, blue and gold, totalling 3000 copies. Each copy is numbered with a signed Certificate of Authenticity.
The Blue Edition of EARTH consisting of 2,000 copies is hand bound in custom dyed Royal Blue leather with cover and pages gilded in silver and will be available at the Book Fair in Sharjah and major book retailers throughout the world.
The Gold Edition consists of 1,000 copies hand bound in gold leather with gold gilding and foiling. This edition will not be available in shops. It has been created for a select group of individuals, corporates and collectors. Both editions arrive presented in a leather bound preservation case ensuring that each copy of EARTH can be handed down for many generations.
Following printing of the 3,000 copies, EARTH's plates will be destroyed, meaning only one in 2.2 million people can ever hold EARTH in their hands and travel the globe without leaving their library.
Leisurecorp, one of Dubai World's flagship companies, has sponsored a number of the Gold Edition copies. Commenting on the significance of this publication, Sultan Ahmed Bin Sulayem, Chairman, Dubai World said: "Reaching for ambitious goals, like Gordon Cheers' EARTH, is the story of Dubai. Our tiny Emirate has spread its wings across the globe, thanks to the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
"Under his guidance, our people have reached out and created one of the most vibrant and exciting cities in the world. As you look through this outstanding atlas, we hope you will recognise the parallels it has with our company.
"I hope you enjoy EARTH. It is a remarkable atlas, giving a breathtakingly comprehensive view of our planet and of its resources."
Sharjah World Book Fair 2008 will be held from October 29 to November 7, 2008 at Expo Centre Sharjah.