Celebrities have long had an influence over the lifestyle choices of the masses. Particularly Bollywood, where beauty endorsements with hair swishing and face scrubbing famous faces have impacted buying practices across all Asian countries. We look some of the most prominent women who have dominated the beauty business in recent years and owned their brand ambassadorships like a boss!
Aishwarya Rai Bachchan
USP: Since the 90s, the actress has been a global representative of India, with iconic endorsements of international brands from watches to haircare and beauty brands. Her gorgeous looks and enduring appeal have made her a favourite with brands like Lux that is known to choose some of the most stunning and inspiring names in cinema as its ambassadors. The 43 year old has a mantle full of stellar awards for her outstanding contribution to cinema, including a Padmashri!
Prominent Endorsements: Lux, L’Oreal, Longines among others
USP: Priyanka has been all over the globe, making a name for herself and raising the bar for Bollywood exports to the west! As an actor, singer, producer and philanthropist, the former Miss World has numerous awards to her name including a National Award and five Filmfare Awards. She was also awarded a Padmashri. Indeed, the actress’s fan following and eye catching power is incredible which makes her a brand magnet! A particularly popular campaign of hers was the one she did for Lux in a Cinderella-themed TVC – you can’t get over her unmatched grace and beauty in the advert.
Prominent Endorsements: Lux, Pantene, Guess among others
USP: Her recent filmography reads the greatest hits of Bollywood, thanks to her critically acclaimed performances and fresh-faced radiant appeal! She’s the face of the young generation of girls who want to have it all, and what better role model to have than the one with flawless skin?
Prominent Endorsements: Lux, Maybelline, Garnier
USP: Deepika is the kind of old-school beauty that is timeless! As one of the highest-paid Indian female actors, she commands attention, both on-screen and off it. Her celebrated performances in Bajirao Mastani, Piku and Ram Leela won her awards in each category she was nominated for, and her growing popularity across borders assures that she’ll keep this throne warm for a long time.
Prominent Endorsements: Lux, Neutrogena, Garnier
Kareena Kapoor Khan
USP: Born into a family of legends, Kareena’s journey in Bollywood proved that the apple didn’t fall too far from the tree, with her ever evolving performances and highly impactful brand presence. Making waves during and after her pregnancy, the unstoppable actress has created a niche for herself, as the pop cultural icon we all love! Kareena is breath taking and her endorsements often pay tribute to her striking personality. For eg: the latest Lux campaign she appears in, dressed in gold and red, with a shot of her in a tub of roses, is nothing short of an ode to her star appeal. A true diva indeed.
Prominent Endorsements: Lux, Head & Shoulders, Boroplus, Lakmé, Malabar Gold among others
USP: Anushka’s list of achievements in the past two years have been the talk of Bollywood. Her excellent movie record, put together with her vibrant persona, incredible spunk and her envious body and flawless skin, makes for the winning recipe for brand endorsements! Anushka brings a certain dignity and class to every cause or brand that she lends her name to and that’s just one of the reasons for her popularity with marketing and brand experts.
Prominent Endorsements: Pantene, Nivea among others