Anushka Sharma is growing from strength to strength with exciting projects in the pipeline. She has recently been signed on as the new face for a sunglasses brand called Polaroid, adding to all her other brand associations.
The actress speaks to us about how she chooses the brands she associates with, and the exciting professional projects she has in the pipeline.
You are one of the most popular actresses for endorsements. How do you select your brands?
When a brand takes you on as their ambassador, it is a big responsibility. It is very important for me to endorse a brand that I believe in and use personally. I don’t want to go out there and vouch for something that I don’t use myself, or I can’t stand by.
What excites you most about your association with Polaroid?
I am happy to be the ambassador for such a renowned brand as Polaroid, which is synonymous with being stylish and cool at the same time. I have a personal sense of style, which is comfortable and chic and I feel the philosophy of the brand is similar, the brand had a rich legacy of 80 years and I am proud to be their first global brand ambassador.
What kind of sunglasses do you love the most? How much would you spend on a favourite piece?
It's difficult to pick one style. For me sunglasses are a natural way of accessorizing. I think it immediately lifts your looks. You have to match it to what you are wearing and that’s something easy when you have good range of sunglasses so I think it’s good and important to invest in all kinds and models of sunglasses.
Coming to your movies, has your approach to work changed since becoming a producer? If so, how?
As an actor, you have to be in touch with yourself. There’s a lot of personal monitoring involved, because it’s an individualistic profession; you’re not collaborating with too many people, like you do in production. Acting is not easy because the roles make it difficult, but it’s something that I understand. But production is very different. There’s a lot more that happens in production. There are a lot more responsibilities, and in the beginning, it was too much for me. At every given time, you’re taking the final call on things, and somewhere, if one thing slacks, you feel responsible. That can be a daunting and challenging as well.
Are you able to honestly evaluate your movies? Do you find it difficult to detach yourself from it?
It’s the audience who decides the fate of your films and I respect that. And every time you learn something new from all your films.
Your character Sejal from Jab Harry Met Sejal met with rather extreme responses from the critics. How did you read Sejal?
Every time a film doesn’t do as well as you wanted it to do, you feel sad but I think you have to understand that, ultimately, it’s a product that you put out there and try to do your best – as a producer or in JHMS’s case, as an actor. Then, you just leave things to the audience to decide and you have to respect however they respond.
After having produced two movies and moving on to more, do you think you understand the business of filmmaking better? Or do you stick to the creative path?
It's a very exciting time for me. As a producer I think I have found a long-term goal for me. It is the most creatively satisfying experience to collaborate on a film from start to the end. The idea is to push the envelope. I want to push the boundaries of what we understand about movies. There are so many entertaining and interesting things that can be done in this format. The power of cinema is really huge.
You have a strong image on screen, does that in some way, increase the pressure on you to not let your fans and critics down with the roles you select? Every role you do appears to be judged through a different prism.
You pick characters according to your understanding of life and I am a very free thinking person. As an actor you make an adjustment between what you know about yourself and the traits of the characters that you are going to play. Sometimes the adjustments are little more, sometimes they are little less, but there are always adjustments.
A critic recently commented that the recent trend in films is to tell stories of small towns with feisty women characters. As someone who has played similar roles yourself, what’s your take? What has brought about this change from the stories we narrated in the past?
I think audiences overall relate to stories of self- made, empowered women these days. It's about time too, and with convincing performances from female actors such stories are gaining popularity. I chose to play some such roles as I liked the stories and characters. I am glad that more such parts are now finding interest in mainstream cinema.
What is Pari all about? The posters have been very interesting.
Yes the response so far, has been phenomenal thanks to the posters. It’s creating the right kind of intrigue that we think it should have so, there’s a good feeling. As of now, I can’t talk much about it but I think it’s a bit different kind of a film; that’s what we are trying to do with our production house, we will surely chat more about the film closer to 9th February 2018.
From all the directors you have worked with, what have you learnt about cinema and life, from the following:
Aditya Chopra - in cinema a good story and strong performance will always come first
Imtiaz Ali - Love your work, love this life
Yash Chopra - how to tell a good story straight from the heart, passion and feeling
Rajkummar Hirani - Strive for excellence in all that you do. And believe in yourself
Anurag Kashyap- a universe of film related stuff from around the world