Paresh Rawal says 'Muskurate Raho'
Versatile actor becomes face of a new ad campaign
After promoting Domino's Pizza, versatile actor Paresh Rawal will now be seen in the ads for IFFCO-TOKIO General Insurance Co. Ltd. (ITGI).
The "Muskurate Raho" ad campaign, which has the tagline "Albert Pinto Kyon Muskura Raha Hai", has roped in Paresh Rawal, who will be seen as Albert Pinto.
Known to have a mass appeal across all age groups, Paresh Rawal sure is one of the safest bets they could rely on.
he will be seen in the main brand film and also in the advertisements of other general insurance products of the company.
Speaking about the new campaign, NK Kedia, director (marketing), IFFCO-TOKIO General Insurance, said: "Since IFFCO-TOKIO is a pan-India brand, we wanted to appeal to the masses and Paresh as Albert Pinto was a perfect fit. We are confident the ad will touch a chord with the people."
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