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Wednesday, 17 March, 2010
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See Akshay Kumar as Levi's brand ambassador...

We have seen him endorsing brands like Grasim and Thumbs Up, and shortly, Akshay Kumar will be seen as the face of Levi’s jeans.

The American jeans and casual wear manufacturer is launching its brand Levi's 501 in India, and Akki will be seen fronting its advertising campaign, which will be released by the end of the month.

The ads have been shot in the US and will feature supermodel Sara alongside Akki.

The campaign is based on the theme of Live Unbuttoned and from the look of this teaser photo, it seems set to be a scorcher.

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